TOKYOMEDIJAPAN MEDICAL REFERENCE
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GUIDE · 2026-09-22

Why prescription medicines and OTC medicines must be separated

Page structure, user journey and inquiry flow should not share one ecommerce pattern.

Prescription medicine is not ordinary ecommerce

TOKYO MEDI prescription pages provide reference facts and next-step clinical pathways, not an add-to-cart flow.

OTC still has risk categories

Japanese non-prescription medicines are categorized by risk; current rules and pharmacist guidance remain important.

The site should route intent clearly

A reader should instantly know whether they are researching, preparing for care or making an institutional inquiry.